On January 8, a reporter from Beijing Commercial Daily found that several scenic spots in China quietly began to set up "Internet red" low-altitude travel projects. According to data released by Zhangye's colorful Danxia Scenic Area, as of now, the area has developed 8 low-altitude tourism comprehensive experience products such as helicopter sightseeing, hot air balloon free flight, hot air balloon mooring, and paramotor flying in person, such as helicopters, paramotors and thermal The balloon project received 8,000 tourists, 7,000 tourists and 16,000 tourists. Coincidentally, recently, scenic spots in Hunan, Shandong, Shanxi, Sichuan, Xinjiang and other places have also launched new products for low-altitude tourism, and opened relevant tourism routes. However, some people in the industry said that the current low-altitude tourism market is still in its early stages of development in China. Although the rich natural landscape resources in many places are suitable for the development of such products, this "looking beautiful" emerging format needs to be faced with. Profit difficulties such as high input costs, excessive customer gap during low and peak seasons, and high unit prices making it difficult to integrate into the market. At present, there are few cases in China that can rely on such projects alone to make a profit. At this stage, the development prospects are unclear.
New projects get together
The relatively low-altitude tourism in China has ushered in a round of blowouts. According to the latest information disclosed by the colorful Danxia Scenic Spot in Zhangye, Gansu, the area has developed low-altitude tourism projects as an important part of leisure tourism in recent years. It currently has two high-performance Bell 407 business sightseeing helicopters, 10 paramotors, and 30 hot air balloons. Equipment, of which helicopter, paramotor and hot air balloon projects realized operating income of 7 million yuan, 3.1 million yuan and 3 million yuan, respectively.
There are also many "interests" in low-altitude tourism projects in Shandong, Shanxi and other places and related enterprises. In November of last year, the first low-altitude tourist route in Shandong, the Jinan (Xueye) to Zaozhuang (Taierzhuang) route was officially opened. In late December, the Yellow River Estuary Eco-tourism Area in Dongying City, Shandong Province made its first flight test flight for the first time. project. Also last year, Shanxi Province also announced the launch of a number of low-altitude tourism products. Hukou Waterfall, Yanmenguan, and Taihang Mountain Grand Canyon, the three well-known local scenic spots, were set as the landing points for the first batch of helicopter low-altitude tourism projects.
In fact, when it comes to low-altitude tourism, the domestic tourism industry generally believes that this type of project started in the Badaling Great Wall scenic spot in Beijing in the 1990s. However, since then, such products have not been fully popularized as expected. Until recently, people in the industry still used the term "not tepid" and "non-mainstream" to describe China's low-altitude tourism market.