On January 14, the Super League's first player endorsement contract in the 2020 season was exposed. According to reports, Guangzhou Evergrande player Exxon signed an endorsement agreement with a floor brand. In the case of the Football Association's launch of the new salary cap policy, this endorsement contract was also strongly questioned by the Shanghai media.
In the Football Association ’s latest salary cap policy, player income “includes, but is not limited to, signing fees, portrait rights, real estate, vehicles, stocks, bonds, etc.” and stipulates that “all commercial contracts signed by players with third parties outside the club are subject to China The Football Association or the authorized organization of the Chinese Football Association shall make the determination. " It is required to "prove that there is no affiliation between the commercial contract and the club or endorsement company".
Shanghai Oriental Morning Post reporter Song Chengliang said that Exxon's endorsement can be a good example for the Chinese Football Association. For example, the Chinese Football Association can ask Exxon to record this endorsement contract as required. At the same time, the Football Association can also publicly state whether the endorsement company has a relationship with the club. An open and transparent league can develop healthier.
In fact, it is normal for Exxon's endorsement to be questioned. Not to mention consumers, even ordinary sports fans, don't know much about Exxon. After all, in the field of sports, a lot of athletes are more famous than Exxon. So the company chose Exxon for endorsement, which is really elusive.
Does the company have a business relationship with Evergrande? In terms of business associations, there are indeed some connections. As we all know, Evergrande is the domestic ace real estate company. For some hardcover houses, the purchase of flooring can indeed create a cooperative relationship. So can we determine that there is a connection between the two parties in the Exxon contract?
Do not need to be so arbitrary, Exxon signed a contract with Evergrande in 2019, which is definitely far above the salary cap of the Football Association; on the other hand, the floor brand has also previously sponsored the Chinese women's football and has been working in the sports field As Exxon is the first non-blooded naturalized player to play for the national football team, the gimmick is still very large.
However, the Football Association must make a difference in this matter. Since all players' endorsement contracts must be approved by the Football Association, it cannot be regarded as empty words.